What is a communication objective?
Possible communications objectives include (1) creating awareness, (2) imparting knowledge, (3) projecting an image, (4) shaping attitudes, (5) stimulating a want or desire, and/or (6) effecting a sale.
What are some examples of communication goals?
The following are illustrative examples of communication objectives.
- Leadership. Getting people moving in the same direction to achieve a common goal.
- Motivation. Motivating people to improve results such as productivity.
- Knowledge. Conveying knowledge.
- Demand Generation.
- Brand Awareness.
What are the 4 goals of communication?
The four goals of business communication are (1) receiver understanding, (2) receiver response, (3) favorable relationship, and (4) organizational goodwill. Goal 1 can be achieved by analyzing the receiver and by using the you–viewpoint.
What is the aim of a communications strategy?
A good communications plan defines how the strategy will be expressed through practical public relations activities. It brings together in one document all of the fundamental ideas that should be driving communications, including objectives, audiences, messages, and an overview of how your goals will be achieved.