The majority of the top free apps use in-app purchasing and/or advertising monetization models.
The amount of money each app makes per ad depends on its earning strategy.
For example, in advertising, the general revenue per impression from: banner ad is the lowest, $0.10.
Do free apps make money?
Mobile advertising remains the most profitable app revenue model. Using ads to monetize app is quite simple, all required is to display commercial inside your mobile apps and get paid from the ad networks. See also “How free games are designed to make money”.
How much money do apps make per download?
For the paid model, it’s easy. If you want to earn at least $10 a day, you need at least 10 downloads for a $1 game. For a free app, if you really want to make $10 a day with ads, you need at least +- 2500 downloads a day, as it will give you +- 4 to 15 dollar a day depending on the click through rate.
How do app owners make money?
Using ads to monetize apps and make money is quite simple. An app owner just needs to display commercials inside their mobile app and get paid from the third-party ad networks. You can get paid every time an ad is displayed (per impression), per click on the ad, and when a user installs the advertised app.
How much does Google pay for ads on apps?
But if your app is addictive or if it’s a game then you can earn much more than just 10$ per day. For paid apps, you get around 60%(I’m not sure) of the user’s money but In India no one installs paid apps. They will download it from external sources so scope here is very same as of free apps.